Transparency, traceability and how to tackle greenwashing: the case of Fairly Made

Valentina Camassa The 21st of March 2022, during the FDLM study trip in Paris, we got the chance to visit two important French incubators and accelerators of start ups: Station F and La Caserne, the second being the largest European Hub for sustainable fashion development. There we had the possibility to meet and talk with […]

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The Sumptuous Gala-Dinner

Sneha Paul (21st May, 2019) After a week-long activities of company visits, presentations, alumni meet, and many more meetings in Paris, the class of MSc Fashion & Luxury Management 7 of Grenoble Ecole De Management finally gets ready for the final gala-dinner. Me and my roommates (or my best buddies) got dressed in our prettiest […]

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By Luis Castañer Barahona We live in a world where depleting natural resources and rising population are driving economic growth. A transition toward a sustainability mindset appears to be a requirement rather than a choice. Sustainability appears to be a contradiction in today’s highly competitive luxury sector. The design and luxury industries are continually seeking […]


10 Corso Como

Hongying Lyu During this study tour in Milan, what impressed me most was 10 Corso Como, a shopping, entertainment and dining complex which founded in 1990. In the course of Branding and Brand Equity Management, the professor shared it with us as a successful case of brand equity marketing, and strongly suggested that we should […]

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The diversification of Armani

By Inès Reverseau If you’re a fashion enthusiast, you may know that Mr Giorgio Armani built an empire over the years with the many sub-brands that are part of the Italian’s brand heritage. During my trip to Milan I had the opportunity to extend my knowledge on the diversification strategy of the Armani House that […]

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Building Luxury: The Social Significance Of Architecture Influences The Perception Of Luxury 

May 10th, 2022 Dima Saab Entrance of the Haunted House. Photo taken by Dima SAAB As we see more brands taking on the consumer market, Luxury brands have been putting forward their more creative and artistic aspect. This can be seen through the collaborations with artists for limited edition collections, as well as introducing “artistic […]

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