Valentina Camassa The 21st of March 2022, during the FDLM study trip in Paris, we got the chance to visit two important French incubators and accelerators of start ups: Station F and La Caserne, the second being the largest European Hub for sustainable fashion development. There we had the possibility to meet and talk with […]
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¨Chacun de mes parfums est le portrait d’une femme¨ – Jean Paul Guerlain
¨Each of my perfumes is the portrait of a woman¨ – Jean Paul Guerlain
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Sneha Paul (21st May, 2019) After a week-long activities of company visits, presentations, alumni meet, and many more meetings in Paris, the class of MSc Fashion & Luxury Management 7 of Grenoble Ecole De Management finally gets ready for the final gala-dinner. Me and my roommates (or my best buddies) got dressed in our prettiest […]
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GIADA SIMONE – FDLM 2022/2023 Known for its craftsmanship and savoir-faire, the Bel Paese stands out in the world for its primacy in terms of quality and attention to the product.Italy has always been a strongly family-oriented country, closely linked to its traditions and worldwide recognized for its iconicity. Family is a virtue in the […]
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By Haotian XU–The most exciting aspect of our study trip to Milan was visiting the Alfa Romeo Museum, where we heard a lecture from the current CEO, Mr. Jean-Philippe Imparato, and got the opportunity to tour the museum’s many halls, which include the history of Alfa Romeo for the past 100 years. To begin with, […]
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By Luis Castañer Barahona We live in a world where depleting natural resources and rising population are driving economic growth. A transition toward a sustainability mindset appears to be a requirement rather than a choice. Sustainability appears to be a contradiction in today’s highly competitive luxury sector. The design and luxury industries are continually seeking […]
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Hongying Lyu During this study tour in Milan, what impressed me most was 10 Corso Como, a shopping, entertainment and dining complex which founded in 1990. In the course of Branding and Brand Equity Management, the professor shared it with us as a successful case of brand equity marketing, and strongly suggested that we should […]
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By Inès Reverseau If you’re a fashion enthusiast, you may know that Mr Giorgio Armani built an empire over the years with the many sub-brands that are part of the Italian’s brand heritage. During my trip to Milan I had the opportunity to extend my knowledge on the diversification strategy of the Armani House that […]
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Article written by Camille Murbach – May 2022 N.B: all pictures shown in the article were taken by either my fellow classmate Carlo Modena (who allowed me to use his images) or myself during our Study Trip in Milan in April 2022. If you ever go to Milan, do not forget to save time to […]
Read more "A Milanese afternoon at Fondazione Prada"
Article written by Claire Minaberry-Assada (May, 2022) Introduction In early 2014, Prada Group has acquired – or should we say, “bought back” as suggested by Dominique Muret (2014) – 80% share of the infamous Milanese Pastry shop Pasticceria Marchesi founded in 1824, in the center of the Italian fashion capital. This acquisition had been considered for a […]
Read more "WHEN LUXURY BRANDS INVITE YOU TO TAKE A SEAT"
May 10th, 2022 Dima Saab Entrance of the Haunted House. Photo taken by Dima SAAB As we see more brands taking on the consumer market, Luxury brands have been putting forward their more creative and artistic aspect. This can be seen through the collaborations with artists for limited edition collections, as well as introducing “artistic […]
Read more "Building Luxury: The Social Significance Of Architecture Influences The Perception Of Luxury "